Williams Inference

Art of Inference

An interactive workshop designed to teach the practical skills of inferential scanning, synthesis and reporting.

To register interest please contact us.

...very good, stimulating, eclectic...
We look forward to attending the next one.

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Anomaly: Volume 25 #1 - March 2007

Cotton that has been genetically engineered so its seed is no longer toxic could provide protein-rich food for poor countries. The researchers say the technology used could make other toxic plants safe to eat. Cottonseed contains about 22 percent protein. (New Scientist, 11/20/06)

"We don't see this disease in India, Africa, China. We only see it in technologically advanced countries." - Lee Riley, professor of infectious disease and epide¬miology at the UC-Berkeley, on how highly centralized food processing in the U.S. led to the outbreak of E. coli in 21 states. (SF Chronicle, 9/15/06)

Anomaly: Volume 21 #2 - June 2003

Shell Oil hired a hypnotist to take focus group participants back to the first time they visited a gas station. Shell learned that brand image is imprinted at an early age: “They were maybe two or three years old, sitting in the back of the car, and there was a nice guy from the gas station talking to them or giving them a toy.” (FT, 10/24/02)

Anomaly, Volume 18 - Number 2 - May 2000

The world's largest advertiser, Proctor & Gamble, plans major changes in the way it pays the agencies that create ad campaigns for its 300 brands. Starting July 1, 2000, the company will base compensation on sales objectives, with agencies being paid more if a brand's sales increase and less if sales decline. (NYT)

"We've found something extraordinary here, and we don't believe this shift is a one-time phenomenon," says James Gregory, CEO of Corporate Branding, on their survey of "brand power" ratings which dropped for nine of the top ten brand names. (WSJ)

Anomaly, Volume 16 - Number 3 – August 1998

The Houston Image Group paid $500,000 for a scratch ‘n win ad in Time magazine offering 33 free trips to the city, first-class accommodations, and a night at the theater with playwright Edward Albee. Only one person claimed a trip! Those not winning instantly could mail in forms giving them a second chance. Total entries received: 1,200. (CSM)

To introduce its soap products to the local Cambodian market, Unilever created he world’s longest clothesline, with four miles of rope, 1,500 poles and 22,000 clothespins hanging 7,000 tee shirts. (JAL)

Anomaly, Volume 15 - Number 1 - February 1997

A Boeing 737 dubbed "The Spirit of Durango" shows the Purgatory Resort logo on one side and Southwestern Colorado's major attractions on the other. It is part of Western Pacific's new "logo jet" program. (Snow Country)